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Sr Mgr Loyalty & Partnership Marketing - 90389191 - Washington

Date: Apr 19, 2025

Location:

Washington, DC, US, 20001 Wilmington, DE, US, 19801 Philadelphia, PA, US, 19104 Boston, MA, US, 02210 Boston, MA, US, 02110 New York, NY, US, 10001 Philadelphia, PA, US, 19104

Company: Amtrak

Your success is a train ride away!

As we move America’s workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.

Are you ready to join our team?

Our values of ‘Do the Right Thing, Excel Together and Put Customers First’ are at the heart of what matters most to us, and our Core Capabilities, ‘Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security’ are what every employee needs to know and do to be most impactful at Amtrak. By living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future.

SUMMARY OF DUTIES:
The Sr. Manager, Loyalty & Partnership Marketing is responsible for ensuring Amtrak Guest Rewards, Co-brand Credit Card and Loyalty & Brand Partnership Marketing programs are developed and articulated in a brand-right, consistent, and compelling way. Drives the development of materials including but not limited to in-station and onboard signage, out of home, digital screens, website, and mobile app creative, SMS, marketing emails and all other communication vehicles. Fulfills the strategic vision and specific requests of CRM, Loyalty, and Co-Brand leaders from a creative and brand marketing perspective, ensuring all deliverables align with their strategies. Serves as a key stakeholder in revisioning Loyalty program. Carefully and clearly documents brand guidance and campaign development for all Loyalty, Partnership and Co-Brand efforts partnering closely with Advertising, Media, and Brand Standards partners. Ensures extremely high quality and consistency across all channels. Takes insights and direction to improve the creative execution of all programs. Explores and expands upon new Brand Marketing partnerships and programs for Amtrak – taking activations through from concept to successful execution and optimization to expand Amtrak’s market presence. Leads, coaches, and develops a Lead Marketing Specialist and a Senior Marketing Analyst. Partners closely and directs creative and marketing efforts with agencies (CRM, Loyalty, Email). Ensures partners are all meeting and exceeding their deliverables and goals.

ESSENTIAL FUNCTIONS:

• Program Development and Articulation: Ensure Amtrak Guest Rewards, Co-brand Credit Card, and Loyalty & Brand Partnership Marketing programs are developed and articulated in a brand-right, consistent, and compelling manner. Help define these brand standards in partnership with Loyalty and Brand Standards team members.
• Creative Development: Drive the creation of materials across various channels, including in-station and onboard signage, out-of-home advertising, digital screens, website and mobile app content, SMS, marketing emails, and other communication vehicles. This involves partnering with a variety of creative agencies and internal stakeholders to concept and produce materials.
• Strategic Alignment: Fulfill the strategic vision and specific requests of CRM, Loyalty, and Co-Brand leaders from a creative and brand marketing perspective, ensuring all deliverables align with their strategies. Ensure outputs align to team member’s briefs and strategic objectives.
• Loyalty Program Revisioning: Serve as a key stakeholder in the revisioning of the Loyalty program from a brand promise, visual ID, and brand articulation perspective.
• Documentation and Collaboration: Carefully and clearly document brand guidance and campaign development for all Loyalty, Partnership, and Co-Brand efforts, partnering closely with Advertising, Media, and Brand Standards partners. Ensure templates are created for internal and external partners that are extensible and consistent, ensuring extremely high quality and consistency across all channels.
• Continuous Improvement & Optimization: Take insights and direction to improve the creative and marketing execution of all programs.
• Partnership Activation Scope and expand upon new Brand Marketing partnerships and programs for Amtrak, taking activations from concept to successful execution and optimization to expand Amtrak’s market presence. Activate Loyalty Partnerships from a creative and marketing POV as requested by the Loyalty team.
• Team Leadership: Lead, coach, and develop a Lead Marketing Specialist and a Senior Marketing Analyst.
• Agency Collaboration: Partner closely and direct creative and marketing efforts with agencies (CRM, Loyalty, Email), ensuring partners meet and exceed their deliverables and goals.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Proven track record of managing and executing marketing campaigns across multiple channels.
• Proven success in exploring and expanding brand marketing partnerships and programs.
• Experience leading and developing a team.

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES:

• Excellent verbal and written communication skills.
• Ability to think creatively and bring fresh ideas forward.
• Must be receptive and amenable to feedback and adjust approach accordingly.
• Must be able to work on tight deadlines as needed.
• Experience working in cross-functional teams and managing relationships with external agencies and third-party providers.
• Exceptional attention to detail and commitment to producing high-quality work.
• Ability to adapt writing style to different audiences and platforms.
• Strong organizational and project management skills to manage multiple assignments simultaneously.
• Exceptional documentation and collaboration skills.
• High attention to detail and commitment to quality and consistency.
• Ability to leverage insights and feedback to continuously improve creative execution.
• Strong leadership and coaching abilities.
• Excellent communication and interpersonal skills.

PREFERRED QUALIFICATIONS:

• Certifications or awards in loyalty and/or brand partnership executions.
• 9+ years of experience in marketing, with a focus on well-known/effective loyalty programs, brand partnerships, and creative development.
• Experience working in the hospitality, retail, transportation, or travel industry.
• Experience directing creative and marketing efforts with agencies

WORK ENVIRONMENT:

• Dynamic, fast-paced environment
• Occasional travel (up to 15%)

COMMUNICATIONS AND INTERPERSONAL SKILLS:
Must have excellent oral and written communication skills.

PAY TRANSPARENCY:

The salary/hourly range is$135,800-$176,040.Pay is based on several factors includingbut not limited to education, work experience, certifications,internal equity,etc.Depending on an employee’s assigned worksite or location, Amtrak may consider ageo-pay differential to be applied to the employee’s base salary. Amtrak may offeradditional incentive and pay programs to recognize and reward our employees,including a short-term incentive bonus based upon factors such as individual andcompany performance that is commensurate with the level of the position and/orlong-term incentive plan compensation. In addition to your salary, Amtrak offers acomprehensive benefit package that includes health, dental, and vision plans; healthsavings accounts; wellness programs; flexible spending accounts; 401K retirementplan with employer match; life insurance; short and long term disability insurance;paid time off; back-up care; adoption assistance; surrogacy assistance;reimbursement of education expenses; Public Service Loan Forgiveness eligibility;Railroad Retirement sickness and retirement benefits; and rail pass privileges. Learnmore about our benefits offerings here .

Requisition ID: 164123
Posting Location(s): District of Columbia; Delaware; Massachusetts; New York; Pennsylvania

Work Arrangement: 06-OnsiteClick here for more information about work arrangements at Amtrak.
Job Family/Function: Marketing
Relocation Offered: No
Travel Requirements: Up to 25%

You power our progress through your performance.

We want your work at Amtrak to be more than a job. We want your career at Amtrak to be a fulfilling experience where you find challenging work, rewarding opportunities, respect among colleagues, and attractive compensation. Amtrak maintains a culture that values high performance and recognizes individual employee contributions.

Amtrak is committed to a safe workplace free of drugs and alcohol. All Amtrak positions requires a pre-employment background check that includes prior employment verification, a criminal history check and a pre-employment drug screen.

Candidates who test positive for marijuana will be disqualified, regardless of any state or local statute, ordinance, regulation, or other law that legalizes or decriminalize]]> <

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