Job Description

About Ascendion:

Ascendion is a full-service digital engineering solutions company. We make and manage software platforms and products that power growth and deliver captivating experiences to consumers and employees. Our engineering, cloud, data, experience design, and talent solution capabilities accelerate transformation and impact for enterprise clients. Headquartered in New Jersey, our workforce of 6,000+ Ascenders delivers solutions from around the globe. Ascendion is built differently to engineer the next.

Ascendion | Engineering to elevate life:

We have a culture built on opportunity, inclusion, and a spirit of partnership. Come, change the world with us:

• Build the coolest tech for world’s leading brands
• Solve complex problems - and learn new skills
• Experience the power of transforming digital engineering for Fortune 500 clients
• Master your craft with leading training programs and hands-on experience

Experience a community of change-makers!

Join a culture of high-performing innovators with endless ideas and a passion for tech. Our culture is the fabric of our company, and it is what makes us unique and diverse. The way we share ideas, learning, experiences, successes, and joy allows everyone to be their best at Ascendion.

About the Role:

Job Title : Product Marketing Manager

Responsibilities

• Lead GTM Strategy & Execution: Define and execute launch strategies for new ONO product features and updates, with a focus on improving awareness and driving adoption through client-owned surfaces.
• Messaging & Positioning: Craft compelling, user-centric positioning and messaging that educates and engages customers across in-app messaging, email, push, and landing experiences.
• Stakeholder Partnership: Collaborate with Product Managers, Engineers, and Data Scientists to deeply understand the technical landscape, customer signals, and feature impact.
• Channel-Specific Campaigns: Tailor campaigns for ONO channels, leveraging customer data to deliver highly personalized and timely experiences.
• Financial Impact Analysis: Link product marketing initiatives to business outcomes through data-driven reporting and ROI modeling.
• Experimentation & Optimization: Test and iterate on messaging and GTM strategies across ONO placements to drive higher engagement, sign-ups, and retention.
• Collaboration with Merchandising/Fandom: Partner with internal content and brand teams to align messaging with cultural moments and fandom trends.

Minimum Qualifications:

• 6+ years of experience in product marketing, growth marketing, or product management roles.
• Proven ability to develop and execute GTM strategies that drive user adoption of technical or software-based products.
• Strong analytical skills, with experience interpreting large data sets and making data-informed decisions.
• Comfort working closely with engineers, data scientists, and PMs to bring technical products to market.
• Excellent storytelling, writing, and communication skills.
• Bachelor’s degree in marketing, business, engineering, or a related field.

Preferred Qualifications:

• Experience with marketing in eCommerce, mobile apps, or personalization technologies.
• Familiarity with lifecycle marketing across push, email, and in-app messaging.
• Experience marketing products across Android, iOS, desktop, and connected devices.
• Knowledge of experimentation frameworks and performance metrics.
• MBA or advanced degree is a plus.

Location: 100% Onsite

Salary Range: The salary for this position is between $90K/year- $100K/Year. Factors that may affect pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: [medical insurance] [dental insurance] [vision insurance] [401(k) retirement plan] [long-term disability insurance] [short-term disability insurance] [5 personal days accrued each calendar year. The Paid time off benefits meet the paid sick and safe time laws that pertain to the City/ State] [10-15 day of paid vacation time] [6 paid holidays and 1 floating holiday per calendar year] [Ascendion Learning Management System]

Want to change the world? Let us know.

Tell us about your experiences, education, and ambitions. Bring your knowledge, unique viewpoint, and creativity to the table. Let’s talk!

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