Job Description

Description The Manager of Acquisition and Retention Marketing at Wind River Environmental is a critical leader within the marketing team, responsible for deep analysis and developing and driving the execution of both digital and traditional acquisition and retention campaigns. We seek someone who is scrappy and who will move the needle in an environment where those with entrepreneurial skills thrive best, and accountability is paramount. The position supports both our residential and commercial lines of businesses. Success is tying insights and analysis to management of programs, testing, learning and growth. You are someone who lives and breathes these things and can translate that passion into profitable growth. Location This is a hybrid/remote position with a preferred location of our headquarters in Marlborough MA. We would like this individual to work 1 day in the office per week with flexibility as needed. Tasks and Responsibilities Measurement and Reporting Own weekly, monthly and annual channel success tracking by evaluating key performance indicators (CAC, ROAS, LTV, etc). Own all acquisition and customer engagement metrics and reporting for the company, including our board. Customer Acquisition and Engagement Work with our vendors, platforms and data to manage PPC, programmatic display, direct mail, customer referral and other test channels. Ensure strong ROI and smooth-frictionless customer journeys. Determine strategies, create templates, execute flows and campaigns for email, direct mail, SMS and voicemail using HubSpot, Podium, Dialpad, Poplar and other tools and platforms. Manage SEO efforts in concert with marketing leadership on both a local (branch) and national level. Work with our external partner as necessary on SEO efforts and improvements. Develop, test, measure, optimize and personalize messages and offers in order to increase customer engagement, loyalty and win backs across the customer base. Increase retention by utilizing relevant, targeted communications, effective life-cycle management, and other CRM tactics (Email, Direct Mail, social media and our website). Conversion Optimization Working with our VP of Residential Product, optimize the user experience on bookmyseptic.com, increase conversions and help visitors achieve their goals. Consistently A/B test to discern winning design and content. Budgeting Manage our monthly new customer acquisition budget, making recommendations to senior leadership for new growth opportunities. Manage all external vendor/platform relationships including monthly/annual billing and agreements. Be an active participant in the annual marketing budget process. Requirements Bachelor’s in marketing, economics, data science, entrepreneurship or related fields. A minimum of five years of successful digital performance marketing. Experience with a home service brand is especially relevant, B2B experience also a plus. A track record of managing B2C digital acquisition and retention campaigns through various channels, including, but not limited to email, SEO, PPC, paid social, text, voicemail, direct mail and display. Deep knowledge of pay-per-click with experience in creating, implementing, and optimizing PPC campaigns. Knowledge of digital advertising technology and experience working with multi touch attribution and managing performance campaigns. Previous ownership of acquisition metrics and reporting. Strong knowledge and experience with Google Analytics. Prior experience with HubSpot is required. Experience with Podium and Poplar is helpful. Proficiency with MS Office and Google Workspace. Must have the ability to prioritize and complete projects in a timely manner. Must have stellar verbal and written communication skills. Most importantly, you must enjoy the challenges that work brings and see your activities at Wind River Environmental as an opportunity for learning and growth. Key attributes we admire Curiosity Ability to build rapport across diverse personality types and across a large operationally complex organization Active listening skills to truly understand and address customer needs Persistence and creativity in problem-solving Love the details Excels at uncovering insights and acting upon them Wind River Environment LLC is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation , gender identity , age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and co-workers. Wind River Environmental participates in E-Verify. Additional information is available in English (PDF) and Spanish (PDF).” #J-18808-Ljbffr Wind River Environmental, LLC

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