Job Description

Position Summary
Responsible for planning and executing high-impact search marketing and performance-driven media for all initiatives. Distill the science of data and media to digestible insights that can power a continued upwards trajectory of our e-commerce business.
Primary Responsibilities
Lead eCommerce marketing initiatives, full-funnel, and on-going, always-on optimization of the initiatives across
Spearhead tactical planning for initiatives including always-on strategies and new product releases to drive measurable customer acquisition metrics. Build testing roadmaps, help push innovative thinking forward.
Lead the drafting, delivery and discussion of reporting and insight-driven analysis from all E commerce efforts. Socialize data, insights and analysis to relevant internal stakeholders.
Lead for budget planning, implementation and management, daily, monthly and annual budget planning. Conducts daily budget monitoring.
Contribute, knowledge-building among the wider Digital Marketing team as well as cross-functional Sales and Marketing teams.
Demonstrate strong background and working knowledge of the e-commerce media and retail space, specifically Search Engine Marketing (SEM), Pay-Per-Click (PPC) and programmatic media, with a heavy emphasis on the impact within broader digital marketing ecosystems, and an understanding of available digital media research and measurement methodologies and tools
Job Specifications
Prefer a Bachelor's degree in the field of Communications, Marketing, Advertising, Public Relations, Media, or related field of study
Between 3-5 years of experience in Ecommerce, Digital Marketing
Between 3-5 years of experience in retail PPC
Functional experience with Retail Marketing Networks (RMN), Demand -Side Platforms (DSP)
Amazon Ads certification preferred
Base Pay Range: USD $78,750 - USD $105,000 (+)

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