Job Description

About IntraCare

IntraCare Health Center (DFW Healthcare MSO) proudly serves the greater Dallas-Ft. Worth and Phoenix, Arizona areas with a decade of excellence in value-based care and clinic operations. Our outstanding leadership and commitment to service have established us as a trusted partner for multiple healthcare organizations.

At IntraCare, we believe in more than just a job; we offer a vibrant workplace where culture and collaboration thrive. We are dedicated to fostering an inclusive environment that values diverse perspectives and promotes respectful dialogue. Our approach encourages innovation and healthy debate, as we seek to build a team of dedicated partners who contribute to our collective success. We are passionate about empowering our employees, helping them grow both personally and professionally. This unwavering focus on team culture and individual development is the cornerstone of our ongoing achievements.

IntraCare is launching a transformative new senior engagement brand designed to redefine how we communicate and deliver value-based healthcare to seniors across Texas and Arizona. We seek a passionate, strategic, and highly collaborative Director of Marketing and Patient Communications to own, drive, and execute this groundbreaking initiative from the ground up.

This career-defining role is not just about marketing—it's about leading a cultural shift, championing patient trust, driving profound patient outcomes, and positioning yourself as a pivotal leader in healthcare innovation.

What You’ll Own:

• Complete end-to-end ownership of the new senior engagement brand, ensuring consistency, impact, and effectiveness across Texas and Arizona clinics.
• Development, deployment, and refinement of patient-focused marketing strategies, materials, and outreach campaigns that resonate deeply with senior patients.
• Hands-on, local execution: You will work closely and directly with Patient Relations Managers (PRMs), providers, Practice Office Managers (POMs), and clinic champions to drive real-time adjustments based on patient and clinic feedback.
• Continuous measurement and reporting of campaign performance, patient engagement, and satisfaction to IntraCare leadership, influencing strategic decisions.

What You’ll Do:

• Develop and roll out a compelling unified brand identity focused on dignity, independence, and trust for senior patients.
• Lead strategic marketing and patient communication campaigns that integrate closely with Value-Based Care (RAF, MER, Quality), Medicare alignment goals, and clinic financial performance objectives.
• Directly engage in regular site visits across clinics, gather on-the-ground insights, rapidly adapt messaging and materials, and ensure brand integrity.
• Collaborate with clinical and operational teams to create effective patient-education programs and proactive Medicare benefit workshops.
• Own communication standards, ensuring all patient-facing content (digital, print, in-person events) consistently reinforces the brand promise.

Who You Are:

• Proven marketing leader with at least 7–10 years of experience managing strategic brand initiatives, ideally within healthcare.
• Exceptional communicator capable of crafting clear, resonant, empathetic messaging to seniors and diverse patient populations.
• Highly collaborative—comfortable and energized by working closely with clinical teams, operations managers, PRMs, and senior executives.
• Results-driven, adaptive, and able to make rapid, data-informed decisions.
• Passionate about healthcare innovation, patient engagement, and committed to changing lives through thoughtful, meaningful communication.

Why You Should Join Us:

• Career-changing leadership opportunity to spearhead an impactful brand launch at a critical growth phase for IntraCare.
• Be at the center of healthcare innovation, influencing industry standards for senior engagement and value-based care.
• Competitive salary, comprehensive benefits, and a supportive leadership team deeply invested in your success.
• Join IntraCare now and transform senior healthcare communication—shaping healthier futures for thousands of patients, and yourself.

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